What to actually invest in- Keely Liz


What You Actually Need to Start Photography business

Photography is seriously one of the coolest jobs you can have when you’re young. It offers creative expression, flexibility, and the chance to make money doing something fun and interactive. But let’s be real—it can also be overwhelming if you don’t start off with some solid direction. So if you’re just beginning, here’s what I’d genuinely recommend investing in—and what you can wait on.

📸 The Lens > The Camera

When I started, I shot on a Nikon D3400 with a basic kit lens (18–55mm, f/4.5–3.8ish). I kept wondering why my photos felt flat or didn’t handle low light well, even when I nailed my settings. The truth? My lens was holding me back.

Upgrading to a prime lens with a low aperture (like a 1.8) completely changed the game. My images became creamier, brighter, and more professional-looking—and I booked three shoots the same day I posted new work with that lens. If you’re working with a tight budget, this is where I’d put your money first.

🎯 Pro Tip: Try a 35mm 1.8. You can find one for around $200, and it’ll elevate your work instantly.

🖼️ Shoot in RAW (Even if You Don’t Love It Yet)

I’ll be honest—I hated how my RAW images looked at first. But over time, I realized how powerful they are. Shooting in RAW gives you so much more flexibility in editing. When your lighting isn’t perfect (and let’s be honest, it rarely is when you’re starting), RAW gives you room to fix it in post.

You’ll thank yourself later.

💾 Get a Hard Drive. Just Do It.

I didn’t use one in my first year, and now I have clients asking for old galleries I no longer have. Don’t make that mistake. Store your files safely—it’s such an easy win, and it protects your reputation.

⚙️ Speed Up Your Workflow with Culling Software

When I started, I would manually go through every single photo, copying and pasting the ones I liked. It was exhausting, and I’d miss great shots simply because I was burnt out.

Using Photo Mechanic totally changed my workflow. I got it early on after a mentor recommended it, and I’ve stuck with it ever since. It saves time and helps you deliver galleries faster.

💡 Get a Flash (Even a Cheap One)

For my first wedding, I didn’t have a flash. Thankfully it was a summer wedding with good light—but if it hadn’t been, the reception photos would have been useless. I later bought a flash for around $40, and it totally opened up new possibilities. It’s a small investment that helps you shoot in any condition with confidence.


If I Were Starting From Scratch…

If you already have a camera, here’s where I’d put my money:

  1. A prime lens with a low aperture – 35mm 1.8 is gold.
  2. A basic flash – Just get something that works.
  3. Culling software – Saves you time, stress, and missed photos.
  4. An external hard drive – Protect your work and your brand.
  5. RAW format – Even if it’s hard at first, it’s worth it.

You don’t need the fanciest gear to get started. I built a profitable business on a $300 camera body. What mattered was learning, improving, and investing in tools that actually made a difference.


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